Play, a phenomenon existing prior to human civilization, has been vital to almost every aspect of life yet invisible or comparatively understood only in limited disciplines. In an era of productivity, emerging new media, and innovative means of communication, it is fundamental for communication designers to analyze play's cultural significance and social role, and apply its spirit as a practical methodology.

This thesis draws parallels between play activities and design methodologies by analyzing theories from primary research, case studies, prototype building, and visual experimentation. It also aims to provide a basic guide for generating meaningful play within the construction and execution of design processes.